Something that influenced me a lot in this path of labelling and unlabelling and resisting the pull to become sucked into the labels that “work”.
This piece is written yy Danielle Leduc, from March/April 2013 Adbusters…
Thank you to Andrea for the subscription to Adbusters which continued throughout the years :)
The Anti-Preneur Manifesto
I don’t want to be a designer, a marketer, an illustrator,
a brander, a social media consultant, a multi-platform
guru, an interface wizard, a writer of copy, a technological
assistant, an applicator, an aesthetic king, a notable
user, a profit-maximizer, a bottom-line analyzer, a meme
generator, a hit tracker, a re-poster, a sponsored blogger,
a starred commentator, an online retailer, a viral relayer,
a handle, a font or a page. I don’t want to be linked in,
tuned in, ‘liked’, incorporated, listed or programmed.
I don’t want to be a brand, a representative, an
ambassador, a bestseller or a chart-topper. I don’t want
to be a human resource or part of your human capital.
I don’t want to be an entrepreneur of myself.
Don’t listen to the founders, the employers, the
newspapers, the pundits, the editors, the forecasters,
the researchers, the branders, the career counselors,
the prime minister, the job market, Michel Foucault or
your haughty brother in finance – there’s something else!
I want to be a lover, a teacher, a wanderer, an assembler
of words, a sculptor of immaterial, a maker of instruments,
a Socratic philosopher and an erratic muse. I want to be
a community center, a piece of art, a wonky cursive script
and an old-growth tree! I want to be a disrupter, a creator,
an apocalyptic visionary, a master of reconfiguration,
a hypocritical parent, an illegal download and a choose-
your-own-adventure! I want to be a renegade agitator!
A licker of ice cream! An organizer of mischief! A released
charge! A double jump on the trampoline! A wayward
youth! A volunteer! A partner.
I want to be a curator of myself, an anti-preneur, a person.
Unlimited availabilities. No followers required. Only friends.